Social media is one of the puissant media in the current era. According to Jess Cohen who is the social media manager in jump 450 media” social media is powerful, It has the capability to influence elections, ignite change, create celebrities, incite violence, develop relationships, produce love, and make people laugh”people express their views through Facebook, Instagram, Twitter, TikTok, and many other social media platforms. In social media, different people use different content in videos and writing posts for the better engagement of the public.
In Pakistan, most users of Facebook, Instagram, Twitter are using these social media platforms for the betterness of humanity. Mostly content of these social media users is beneficial for the public. Mostly videos and writing posts of these social media users are based upon business ideas, religion, and many other parts of life but I am worried about the usage of TikTok in Pakistan.
In around the world people, people are using 15 sec which is given by TikTok for making the videos, to the benefit of humanity. They make videos on business, religion charity, and many other topics and part of life. In this way, TikTok users are playing a crucial role in the integrity of the community.
In Pakistan, almost 30 million people are using TikTok but users of TikTok in Pakistan are using TikTok only for fun and entertainment purposes. Mostly videos based upon only on music, dance, and funny content. Tiktok users have been confined only to these topics. Besides this, in Pakistan, every young and old have been tangled in the thaumaturgy of the TikTok. Tiktok has affected the young generation badly. Students who are users of TikTok have rebelled to education activities. All the time, they think about TikTok followers. They thought that they would become a famous public figure by using a short cut. This type of thinking by the young generation of Pakistan is so fatal for them and the bright future of Pakistan.
In the end, I want to give two important pieces of advice to TikTok users. The first piece of advice is that they should use TikTok in exclusive time and youngsters who are students should more focus on their studies and should express their views and make videos on TikTok and other social media platforms on a specific time and should not think about their followers all the time.
The second piece of advice is that they should use different types of content in their videos. They should not be confined only to music, dance, and funny content. They make videos on various topics and different parts of life which could be constructive for humanity and the community. Besides this, good content is also necessary therefore because according to Haroon Rashid “The strength of your social media is determined by the strength of your content”