Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, has joined hands with the Miracle School Ministries, a Lahore-based non-governmental organisation (NGO), to support fifty underprivileged families in the current harsh winter season.
The families, which are associated with the NGO, were provided with essential food items and warm clothing from Carrefour, a supermarket franchise of Majid Al Futtaim. Without such assistance, children are often forced to engage in child labour by working at brick kilns to provide an income for their family.
Officials said that the donations were distributed by the Miracle School Ministries to the families in need. The organisation works to protect underprivileged children, particularly those forced to work at brick kilns, from child labour and other rights violations. They also provide education to more than 600 children through its two schools, where it teaches the core values of dignity and self-respect to help transform students’ lives.
Carrefour Pakistan Country Manager Jean Marc Dumont commented that Majid Al Futtaim actively seeks to make a positive contribution to the communities “we operate in, and we’re pleased to partner with the Miracle School Ministries” to do so in Lahore. He said that unprecedented harsh winters this year, compounded by a worrying lack of resources, threatens the safety and health of these vulnerable families.
“That is why Carrefour Pakistan is supporting the Miracle School Ministries by providing vital food and clothing to underprivileged families,” he said, adding that not only are they now able to cope with the frigid weather, their children are also spared from the gruelling labour that many are forced into.”
Carrefour Pakistan has made a wider commitment to support underserved communities in the country through its various social support programmes. Majid Al Futtaim Retail places corporate social responsibility at the heart of everything it does, driven by its belief in operating in an environmentally and socially responsible manner.